Whoop launched Whoop Humans on November 12, a follow-based feed inside the Whoop app where members choose which Sleep, Recovery, Strain and activity data their approved followers see. It costs nothing extra on any membership. What gets shared by default, what stays private, and which settings to check first.
Whoop members can now let friends, family or a coach follow their health data. Whoop announced Whoop Humans on November 12, a feed inside the Whoop app where you pick which data your followers see: Sleep, Recovery, Strain, workouts and achievements. It comes with every membership at no extra cost, and it is opt-in. If you wear a Whoop, nothing is shared until you set it up, so check the privacy controls before you accept your first follower.
What Whoop launched
According to Whoop’s release:
- Following. Members follow other members directly and react or comment on what they share.
- Your choice of data. You decide which metrics each follower sees.
- Moments. You can post photos from workouts and milestones next to your data, or keep them private.
- Teams stay. The existing group feature with leaderboards keeps running. Whoop says 57% of members belong to at least one Team.
The difference from Teams is who sees what. In a Team, everyone sees everyone. In Humans, each member decides who follows them. TechCrunch gives the example of a trainer following several clients without those clients seeing each other’s data.
What stays private
Whoop CEO Will Ahmed described the limits to TechCrunch:
- Members choose which metrics to share and can remove followers at any time.
- A stealth mode hides your shared data for a few days without changing your settings.
- Activities you mark sensitive are not shared by default.
- Health alerts and medical information are not shared at all, Ahmed said. Whoop’s health features include an FDA-cleared ECG, blood pressure insights and blood test results.
Whoop’s release says the company does not sell or monetize members’ personal health data. Ahmed told TechCrunch it does not license data to third parties either.
One question went unanswered. Whoop’s minimum age is 13, and when TechCrunch asked whether a parent could follow a teenager’s data, Ahmed pointed to the privacy controls without saying yes or no.
What it costs
Nothing beyond the membership. Whoop sells the band only as part of a yearly plan. In October 2026 the US prices were $199 a year for Whoop One, $239 for Peak and $359 for Life, as listed in our sleep tracker guide. Whoop’s release does not mention any region or plan where Humans is unavailable.
What to do before you share
- Start with one metric. Recovery is the one Whoop and its members describe sharing to get a check-in from friends. Add Sleep or Strain later if you want.
- Keep work contacts off your follower list. A daily recovery score tells a follower how you slept and how stressed your body is. That is more than most people would tell a manager.
- Mark sensitive activities before you start. They stay private by default, but only once they carry that label.
- Learn where stealth mode is. It is the fastest way to stop sharing for a few days without unfollowing anyone.
A low Recovery score now tells your followers when you’re struggling
This section is our inference. Whoop pitches Humans as a way to look out for people. Ahmed told TechCrunch that beta members engaged more when someone posted a low Recovery score than a near-perfect one, and he expects families to be big users, with adult children checking on aging parents. That turns Recovery into a signal other people watch. For a coach or a spouse who asked, that is useful. For someone who added a coworker without thinking, it is a daily health report they never meant to send.
It also fits the race with Oura. Oura is buying Counsel Health to put doctors in its app, and Whoop says its growth among people over 60 is “huge.” Ahmed told TechCrunch Whoop expects nearly 4 million members by the end of 2026, up from the more than 3 million its release cites. A free feature that brings family members into the app is a cheap way to sell the next band. Read the defaults before you treat it as anything else.