About

Hi, I’m Enzo.

I run sales at a boutique that staffs Silicon Valley startups. Most of the day is calls. The gear on the desk either holds up to that or gets written about here.

Enzo Soler at his desk
$1.5M+ARR built from zero as the first sales hire at Bluelight Consulting
250%of quota on $100k to $400k enterprise deals at FullStack Labs

Why a sales guy reviews gear

Because I keep buying it and it keeps breaking. My Samsung M8 died, which is how two Gawfolk monitors ended up on this desk. I’m on my third pair of AirPods Pro 3 in ten months. My first Ray-Ban Meta stopped turning on after ten days. At some point I started writing the reviews I had been looking for: what the thing is like after weeks of 15-hour days, with the price I paid, and whether I’d buy it again. Every unit on this site so far is one I paid for, and no brand sees a review before you do.

The rest of me: born in Brazil, with years in Argentina, the US and Canada. I speak Portuguese, English, Spanish and French, I’m partway through a BSc in AI at Anhembi Morumbi, and I built and shipped a fitness app, atlas.core, on my own. The CV has the numbers.

One email when a review goes up. Unsubscribe from any of them.