Bloomberg's Mark Gurman says Apple wants Siri to pursue goals on its own like the Muse and Grok agents, possibly next year, and that new CEO John Ternus pushed Craig Federighi to move faster. Apple also gave iOS 28 engineers six weeks of coding instead of four. Apple has confirmed none of it.
Apple wants Siri to work more like an AI agent, one that keeps track of a goal and takes the next steps without being asked each time, and it could get there as early as next year. That is Bloomberg’s Mark Gurman, writing in his Power On newsletter on November 8, as reported by 9to5Mac and MacRumors. Apple has not announced or confirmed any of it.
If your team runs on iPhones and Macs, there is nothing to change today. The Siri you have now is the one Apple shipped with iOS 27, plus the developer preview that opens it to more apps in the iOS 27.3 beta.
What Gurman reported
Three separate items came out of the same newsletter.
- Agent-style Siri. Gurman compares Siri with agents such as Meta’s Muse and xAI’s Grok, which keep track of goals and work through tasks in the background. “Apple ultimately wants to go in this direction, I’m told,” he writes, per 9to5Mac. The 2027 timing is his own judgment (“I believe”). Apple gave no date.
- A new iOS 28 schedule. Apple splits each year’s software work into three stages. Each one normally runs four weeks of coding and four weeks of “convergence,” when new features are merged into the operating system. For the first stage of iOS 28 and macOS 28, engineers got six weeks of coding and two of convergence, according to MacRumors. Gurman says employees like the change. He named no iOS 28 features.
- Pressure from the top. New CEO John Ternus held a closed-door meeting with software chief Craig Federighi in recent weeks and pushed him to speed up Apple’s software roadmap beyond fixing Siri, according to 9to5Mac’s account of the newsletter. Gurman reports some engineers feel they have limited influence over product direction, and that Federighi plans on 12- to 18-month horizons while hardware teams plan years ahead. There is no sign Federighi is leaving.
Confirmed vs. reported
Confirmed by Apple: Siri with personal context shipped in iOS 27, and the iOS 27.3 beta opens Siri AI to any app through App Intents. Reported by Bloomberg and not confirmed: the agent plan, its timing, the iOS 28 schedule change and the Ternus meeting. MacRumors expects iOS 28 in developer beta in June and out in September 2027, which matches Apple’s usual calendar.
Building on App Intents now pays off later
The useful signal for a team is the route Apple is likely to take. 9to5Mac points out that an agent built on App Intents could act inside apps directly, without the slower screen-reading “computer use” approach other agents rely on. That is our inference from Apple’s existing frameworks. Gurman did not report it. If your company ships an iOS or Mac app, adding App Intents support for the iOS 27.3 Siri preview is the same work an agent-style Siri would most likely use. If you only buy iPhones and Macs, don’t wait for this: the timing is one reporter’s estimate, and Apple has not shown the feature.