Google's first Find Hub tracker, the Pixel Tag, goes on sale November 11 at $29.99 for one or $99.99 for a four-pack. It has a stainless steel body, an IP67 rating, a user-replaceable battery rated for up to a year and a button that rings your phone. Google's fine print lists Android 9 or newer and Bluetooth 6.0 or newer, and precision finding needs Ultra-Wideband.
Google’s Pixel Tag, its first item tracker for the Find Hub network, goes on sale today, November 11. It costs $29.99 for one or $99.99 for a four-pack, according to Google’s November Pixel Drop post. Google announced the tag in August. On November 10, 9to5Google confirmed that orders were not open yet, despite retailer links circulating that day.
What you get for $29.99
Google lists these features:
- A stainless steel body that Google says resists flexing and cracking, rated IP67 for water and dust.
- A user-replaceable battery rated for up to one year.
- A built-in speaker, plus a button on the tag that rings your phone.
- Pairing through Fast Pair on Android, and sharing with up to 10 people.
- Precision finding with Ultra-Wideband and Bluetooth Channel Sounding, which shows distance and direction cues when you’re close.
- Left Behind alerts, and ringing from a Pixel Watch, the Find Hub web page, or Gemini on Pixel Buds.
When the tag is out of Bluetooth range, it reports through Find Hub, which Google says covers more than one billion Android devices with end-to-end encrypted location data.
Your phone decides how well it works
Google’s footnote says the tag “requires compatible device running Android 9.0+ and Bluetooth 6.0+.” Most phones running Android 9 shipped years before Bluetooth 6.0. Google does not say which features need 6.0 and which work on older phones. The arrow-and-distance precision finding also needs a phone with Ultra-Wideband, which mostly means recent flagship phones. Check your phone’s spec sheet for both before you buy a four-pack. Google’s announcement does not mention iPhone support.
Buy it if you’re on Android and not on a Samsung network
The price matches Apple’s AirTag at $29, or $99 for four, and Samsung’s Galaxy SmartTag 3 at $29.99. The difference is the network. The SmartTag 3 runs on Samsung’s Galaxy Find, and the AirTag on Apple’s Find My. On a Pixel or another non-Samsung Android phone, the Pixel Tag is the first-party option for Find Hub, which also gained a left-behind alert for trackers this month.
My read: if your phone has UWB and Bluetooth 6.0, this is the tag to put on keys and bags. If it lacks both, you still get ringing and map locations, so another Find Hub tag such as a Moto Tag or Chipolo may do the same job. On an iPhone, stay with the AirTag in my remote-work pouch kit.